After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
Amazon.com: NVIDIA TITAN Xp Graphics Card (900-1G611-2530-000) (Renewed) : Electronics
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce
Nvidia Geforce GTX Titan Xp 12gb – ASA College: Florida
Amazon.com: EVGA GeForce GTX TITAN X 12GB GAMING, Play 4k with Ease Graphics Card 12G-P4-2990-KR : Electronics
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce
Nvidia Geforce GTX Titan Xp 12gb – ASA College: Florida
NVIDIA Titan Xp Collector's Edition Star Wars Jedi Order | eBay